about smarti

We are a creative transformation and innovation company.

We are a company of
creative transformation and innovation

Group 427321932
Group 427321930
24 anos 1
24 anos
Imagem Fabio
Imagem Fabio 2
1997

the beginning of everything

Three university friends joined forces to create Superteia, focused on developing websites for small businesses. At the time, the internet was uncharted territory, and we navigated a blue ocean. That's how we became a reference in Mogi das Cruzes.

2001

Official Foundation

With solid growth and many satisfied customers, Superteia is officially founded with a CNPJ (Brazilian company registration number). The partners go their separate ways, and Fábio Martucci takes over as CEO. From then on, the company gains even more structure and a vision for the future.

2011

Birth of smarti dev

After delivering hundreds of websites and online stores, we began developing custom systems. We created a new business unit, which years later would become Smarti Dev. This separation marked the beginning of the diversification of our solutions.

2015

New Headquarters, New Directions

Our structure grew and we needed more space. We moved to a 600 m² headquarters, where we combined productivity and well-being, with spacious environments and leisure time. It was a landmark phase in strengthening our culture.

2020

Creation of the digital smarti

With the growing demand for digital marketing, we created a new company to serve this audience. Thus, Smarti Digital was born, maintaining the same quality standards as Superteia. A new venture, with the same core commitment to delivering results.

2020

New Headquarters in the Atrium Building

The pandemic demanded adaptation and led us to rethink our physical space. We moved to a floor in the Atrium Building, with more technology and security. One of the most valued commercial locations in Mogi das Cruzes became our new home.

2024

Merger with Colmeal Agency

We joined forces with Colmeal, bringing more experience in digital marketing. The merger strengthened our team, portfolio, and delivery capacity. With it came new talent, clients, and learning opportunities.

2024

Expansion of the Headquarters

Even with the hybrid model, our growth demanded even more space. We acquired another floor in the building, expanding comfort and infrastructure. We continue to grow with purpose and prepare for the future of Smarti.

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What sets us apart is in The way we work.

What sets us apart is in
The way we work.

More than just technology, Smarti is made of people. We value commitment, proactivity, innovation, and direct communication. Here, everyone has a voice, room to grow, and the freedom to be themselves. We create a light, creative, collaborative, and challenging environment.

We encourage a balance between personal and professional life and believe that great results come from happy, diverse, and determined teams. Our culture is vibrant, essential, and shared every day. It's what unites us and makes Smarti truly different.

MISSION

Transforming challenges into customized technological solutions, developed by people for people. We want to optimize your time, facilitate processes, and create experiences that make a difference in our clients' daily lives. We believe that technology only has value when it serves people, making the journey more fluid, intelligent, and efficient.

VISION

To be a benchmark in technology not only for the innovation and customization of our solutions, but also for the positive impact we generate on people — customers, smartiers, and partners. We want to continue building an environment where creativity and collaboration drive the development of user-centered solutions, always with empathy, intelligence, and purpose.

VALUES

  • People First;
  • Smart Innovation;
  • Commitment and Trust;
  • Excellence and Performance;
  • Humanized Support;
  • Collaboration and Respect;
  • Experiences that delight.

Our leaders

Our leaders

Vector
Jose
Fer nova
Castilho

JOSÉ COLMEAL

COO of the Smarti Group

Responsible for transforming visionary ideas into operations that function with surgical precision. With a restless mind and absolute focus on performance, they are the link between strategy and execution, ensuring that each project is brought to life with excellence, speed, and results.

FERNANDA PRADELLA

CEO and CFO of the Smarti Group

Leads the administrative, financial, and human resources teams, focusing on organizational culture and internal efficiency. Acts strategically to ensure structured growth, promoting integration between areas and strengthening business processes.

FABIO CASTILHO

CSO (Chief Strategy Officer)

This professional sees the big picture—from the company's internal workings to market trends. They work on topics such as organizational culture, team integration, new product development, expansion into new markets, and continuous process improvement, promoting healthy and sustainable growth.

Jose

JOSÉ COLMEAL

COO of the Smarti Group

Responsible for transforming visionary ideas into operations that function with surgical precision. With a restless mind and absolute focus on performance, they are the link between strategy and execution, ensuring that each project is brought to life with excellence, speed, and results.

Fer nova

FERNANDA PRADELLA

CEO and CFO of the Smarti Group

Leads the administrative, financial, and human resources teams, focusing on organizational culture and internal efficiency. Acts strategically to ensure structured growth, promoting integration between areas and strengthening business processes.

Castilho

FABIO CASTILHO

CSO (Chief Strategy Officer)

This professional sees the big picture, from within the company to market trends. They work on topics such as organizational culture, team integration, new product development, expansion into new markets, and continuous process improvement, promoting healthy and sustainable growth.